In a world of hesitant consumers and inconsistent business, Facebook has become a very important tool. According to recent reports, companies who use Facebook have significantly more interaction with customers, positive feedback, networking opportunities and increased sales.
In general, small businesses are growing fonder of social media tools and have come to rely on their unique advantages. In fact, 27% of internet-linked small businesses use social media.
Christena Singh, author of the Sensis e-Business report, said:
“We’ve been seeing consistent growth in the use of social media used in business.
“Any business where they are trying to build a strong customer rapport, create brand loyalty and customer dialogue, tend to be the businesses that find social media particularly useful.”
Facebook is key to The World Bar in Sydney’s Kings Cross’s business, according to event director Sam Korotkov.
“The content that we provide is all about keeping them interested. We talk about current affairs, we use new music, we keep them involved and turn our page into a small service, almost like a source of news and entertainment, rather than blatantly pushing products.
“Facebook is like an espresso shot of marketing. It’s the information there as you want it, it’s obviously not in depth but you’re able to draw out a lot of things. There isn’t a lot of preparation involved, preparing posts and sourcing content; once you have it, you can link it.”
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