Resale platform StockX has released its midyear report on brand performance, offering a snapshot of where consumer demand is accelerating in 2025. The data compares global sales from the first half of the year to the same period in 2024, providing insight into shifting tastes in sneakers, apparel, accessories, collectibles, and shoes.
In footwear, performance-oriented designs continue to drive growth. Asics held its lead for the second year, while Salomon rebounded after a slower 2024, helped by new iterations of its core trail-running styles. Chinese brand Anta extended its rise, and Swiss company On maintained steady gains without relying on limited “hype” releases. These results suggest performance brands are broadening their reach beyond niche audiences.
Collectibles remain a high-velocity segment. Pop Mart’s Labubu character sustained a dominant position, benefiting from both viral popularity and the blind box sales model, which could have applications in other consumer categories. Trading cards also saw renewed momentum, with Pokémon and Topps each posting significant growth tied to product launches and secondary market price appreciation.
In accessories, artist collaborations proved potent drivers. Takashi Murakami’s projects with New Era and Louis Vuitton generated rapid sell-outs and strong resale premiums, reinforcing the investment value of well-executed creative partnerships.
Apparel activity was boosted by sports culture, with Cactus Plant Flea Market’s jersey-inspired releases and Mitchell & Ness’s classic basketball lines attracting sustained buyer interest. Outside sneakers, brands like Clarks and Bravest Studios found demand by offering distinctive styles that stand apart from mass trends.
The trends point to cultural relevance, scarcity, and creative partnerships as central forces shaping growth in the resale market.