Author AJ Jacobs recently discussed the tool most essential to starting a business in an interview with Josh Zepps of Huffington Post Live. Jacobs explains that self-delusion is key to achieving business goals.
“…The most important tool is to delude yourself, to be irrationally optimistic that your business is going to succeed. And then, you actually have a better chance of succeeding. And I find this as an author, because when I’m doing my books, I’m filled with self-doubt, but I have to force myself to act as if I’m optimistic.”
Here is AJ Jacobs’ full interview:
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