Social media is becoming an essential marketing tool for businesses today. However, many business leaders are unfamiliar or unaware of the different tactics and methods used to create and manage effective social media pages on any platform. It is important to consider goals, objectives and metrics when using social media to promote a business, as… Continue Reading
Los medios sociales se están convirtiendo en una herramienta de marketing esencial para las empresas hoy en día. Sin embargo, muchos de los líderes de las empresas desconocen o son inconscientes de las diferentes tácticas o métodos que pueden ser utilizados para crear y administrar las páginas o cualquier otra plataforma de medios sociales de… Continue Reading
Blackberry, previously known as RIM, is weighing its options as it continues to lose popularity throughout the hi-tech world. Though its keyboards are favored by many, the majority of Blackberry’s consumers have abandoned it for the iPhone and its look-alikes, including the Samsung Galaxy and Google’s Nexus. The Canadian smartphone company is considering selling, and… Continue Reading
Recent survey results reveal that while small business owners are growing more confident in the U.S. economy, they are still unsure of their own businesses. According to the report, 35% of survey participants believe the economy is currently better than it was last year. When the same question was asked in July of 2012, only… Continue Reading
Los resultados de encuestas recientes revelan que, mientras que los propietarios de negocios pequeños en los Estados Unidos están volviendo a confiar en la economía, aún se sienten desconfiados con respecto a sus propios negocios. De acuerdo con la investigación, el 35% de los participantes de la encuesta creen que la economía está mejor que… Continue Reading
El estatus de Facebook como una herramienta de negocio siempre ha sido una especie de signo de pregunta, como resultado de un confuso sistema de publicidad y promoción. Ahora, la red social está apuntando a un puesto real en el mercado con su nuevo portal de Facebook para negocios, que provee una guía detallada de… Continue Reading
Facebook’s status as a business tool has always been something of a question mark as a result of confusing advertising and promotions systems. Now, the social network is aiming for a real spot in the market with its new Facebook for Business portal, which provides a detailed outline of its marketing tools. Facebook explains: “We’ve… Continue Reading
Author AJ Jacobs recently discussed the tool most essential to starting a business in an interview with Josh Zepps of Huffington Post Live. Jacobs explains that self-delusion is key to achieving business goals. “…The most important tool is to delude yourself, to be irrationally optimistic that your business is going to succeed. And then, you… Continue Reading
De acuerdo con USA Today, los hoteles están irrumpiendo en la industria del vino. Varias cadenas de hoteles líderes están lanzando clubs de vino y eventos, mientras algunas están creando sus propias marcas. Muchos de estos hoteles están ofreciendo su vino gratis. En los hoteles Kimpton, por ejemplo, hay vino gratis disponible durante ciertas horas… Continue Reading
According to USA Today, hotels are breaking into the wine industry. Several leading hotel chains have launched wine clubs and events, while some are even creating their own labels. Many of these hotels are actually offering their wine for free. At Kimpton Hotels, for example free wine is available during certain hours as part of… Continue Reading