The day after Thanksgiving this year saw online sales increase by 15.9% over Black Friday 2009, according to Coremetrics, a web analytics technology provider that is part of IBM. E-retailer Buy.com reported a sales jump of 45%. In addition, ChannelAdvisor reported that its retailer client’s same-store sales increased by almost 35%, seeing particularly good results in the Amazon marketplace.
Coremetrics reported that the average order value on Black Friday was $190.80, up from last year’s $170.19. Consumers also increased the size of their orders: the average number of items increased by 37% this year.
Shoppers also came more prepared this year. By 9:00 pm on Thanksgiving night, consumer had logged more than 15.4 million page views in one hour on ShopLocal, the vendor that distributes retailers’ online circulars, indicating that they were preparing their shopping lists in advance of Friday’s sales.
“Et-retailers have become more efficient and consumers have become efficient,” explained Fiona Dias, executive vice president of strategy and marketing at the e-commerce technology provider GSI Commerce. “You didn’t have to wake up on Friday and then decide what you were going to buy. Sites had it listed and people were waiting to buy it. Consumers knew exactly what they wanted.”
Sorry, comments are closed for this post.