A new study by the GBTA Foundation found that almost half of all US international business travelers utilized extended stay accommodations during the past year. The GBTA Foundation is the education and research division of the Global Business Travel Association.
The GBTA Foundation worked together with WWStay to publish “Extended Stay Accommodations: Awareness, Supply and Demand.” The study discovered several interesting trends in this growing sector of business travel. For instance, younger business travelers prefer extended stay accommodations. Millennials, those in the 18-34 age range, preferred extended stay accommodations the most, with 72 percent staying at least once in the past year. Considerably fewer generation Xers, those in the 35-54 age group, stayed in such accommodations, with only 48 percent using them in the past year. For baby boomers, who are now over age 55, extended stay was not so popular, with only 26 percent saying they stayed in extended stay accommodations in the past twelve months.
“This study showed a clear demand for extended stay accommodations,” said Joseph Bates, GBTA Foundation Vice President of Research. “To ensure demand continues to increase, companies that provide extended stay accommodations should address the challenges noted by becoming more flexible with minimum stay requirements, providing an up-to-date website listing amenities and guest reviews and increasing the supply of extended stay accommodations available.”
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