General Mills recently announced that its regular flavored Cheerios are soon to be free of genetically-modified ingredients. The decision comes after a particularly difficult year for the brand, during which Cheerio sales dropped nearly 7 percent. According to General Mills, the elimination of GMOs from their cereal would be “beneficial to the consumer.” They said: “Why change anything at all? It’s simple. We did it because we think consumers may embrace it.”
The company stated: “So take heart Cheerios lovers! Cheerios isn’t changing. It’s still the One and Only.”
Spokesperson Mike Siemienas said: “For other cereals, the widespread use of GM seed for corn, soy and beet sugar make moving to non-GMO ingredients difficult, if not impossible.” However, Cheerios have a short list of ingredients, including whole grain oats, corn starch, sugar, salt, tripotassium phosphate, wheat starch, and vitamins and minerals, making it easier for General Mills to make the transition.
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