Small Business Saturday, recently celebrated by shoppers throughout the U.S., was a lucrative event for both residents and local businesses. In Milford, Connecticut, many dedicated consumers ventured into boutiques late on Friday night to get a head start. The day was designated to support small businesses during the momentum of Black Friday, and has been successful so far.
Linda McIntyre, owner of Villa Gourmet in Milford, explained:
“I know there are irresistible bargains at 4 a.m. at the mall, but in their hearts they [shoppers] want to support small businesses.”
According to Paul Mangels of H. Mangels Confectioner, people really care about local businesses and their prosperity. “They worry that if a small business closes, it’s gone forever,” he said. “It’s nice to hear how much people care. It’s encouraging.”
Deborah Mollica, a resident of Shelton, explained: “I’m not shopping for the holidays but I want to support small businesses. And while I’m here in Milford, I’ll go to other stores.”
Sean McGinley, another local customer, added: “They should do this more often. They need the support. They need the help. They have one-of-a-kind pieces. At the big box stores everyone has the same kind of stuff. It’s mass produced. It’s not special. Here, it’s unique. That’s why we go shopping here.”
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