Around 11,000 business books are published every year in the U.S., according to 800CEOREAD CEO Jack Covert.
In a recent article for Forbes.com, Erika Anderson discussed the business-related advantages of writing a good book. First, she defines a good book as one that is grammatically correct, understandable, engaging, and that contains ‘clearly stated, useful ideas.’
A book like this “can be hugely helpful to you and your business,” she wrote.
How?
“In 2006, Mike Schultz, principal of the Wellesley Hills Group, of Framingham, Mass. Decided to find out. His firm, a marketing consultancy for professional service providers, released the results of a survey of 200 business-book authors. They called it The Business Impact of Writing a Book. In an article in BusinessWeek that same year, Schulz said ‘The vast majority of the authors we surveyed- 96%- said they did realize a significant positive impact on their businesses from writing a book and would recommend the practice,’” Anderson explained.
Schultz added that although many book sales don’t generate great revenues, there are many indirect benefits, such as “generating more leads, closing more deals, charging higher fees, and getting better speaking engagements.”
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