SHIFT Athletic Performance is a new business established by Katy Luetke in January. It focuses on professional strength and conditioning, group fitness programs, sports-focused programs, personal training, nutritional coaching and more.
In an interview with Redding.com, Luetke spoke about her new business.
What prompted you to start your own business?
“As a local and former high school athlete in Northern California, I wanted to bring a service to youth and college prep athletes that no one else is offering… Many athletes from smaller schools or less populated areas don’t understand what will be expected of them in college and I plan to prepare our local athletes for just that. My gym will send multiple athletes every year off to colleges with strong, dominating and balanced bodies ready to take their game and performance to the next level because their strength levels are already there.”
What will make your business stand out from competitors?
“There are many people who claim to have a passion for what they do, but few people can convey the energy and excitement about an achievement or success the way I do. My athletes are held to high standards but with the standard of excellence comes greater strength and performance gains, a better understanding for what hard work is and why we do it as athletes and all of this transfers directly to competitive confidence… SHIFT fitness training not only builds the body but trains the mind. An emphasis on mental fitness and integrity helps athletes understand life’s achievements, losses and wins on a different level.”
Luetke added, “Because I have studied human movement, anatomy and sports in general in advanced educational situations and athletic arenas, I have an eye for coaching and training that is unique and brings an element of detail and discipline that other coaches may completely miss.”
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