Amazon has announced it will discontinue its Prime “Invitee” program starting October 1, 2025. Under the old program, a Prime member could share free two-day shipping with another adult who lived at a different address.
The Invitee program will be replaced by a new plan called Amazon Family. All shared benefits will be limited to people who live together at the same primary residential address. Under Amazon Family one adult member may be added, as well as up to four teenagers and four child profiles.
Amazon is offering a transitional deal to those affected by the change. Invitees can get their own Prime subscription for a first year at a discounted price of $14.99. That offer lasts until December 31, 2025. After that, regular Prime fees will apply.
From an economic perspective, the shift could encourage more people to subscribe rather than share. It may boost Amazon’s average revenue per customer and the policy aligns with wider industry trends. Streaming platforms and subscription services are also placing limits on account sharing in an effort to expand paid memberships.
Amazon appears to be moving toward a model that connects membership benefits more closely to household use. This could ultimately reshape how customers perceive the value of Prime, tying it more to daily convenience and shared living arrangements.