Fantasy Life, founded by prominent fantasy sports analyst Matthew Berry, recently raised $7 million in a seed funding round led by LRMR Ventures (the investment firm linked to LeBron James and Maverick Carter) and SC Holdings. The financing includes a range of high-profile backers such as Roger Ehrenberg, John Legend, David Blitzer, Gerry Cardinale, and Larry Fitzgerald Jr.
This new capital will support multiple strategic initiatives including enhancing its technology and launching a reimagined platform called FantasyHQ. This personal dashboard will offer real-time player data and lineup tools. It will feature synchronizing across leagues, custom trade suggestions, waiver advice, and a consolidated second-screen scoreboard experience.
A key part of the company’s expansion is Guillotine Leagues, a survival-style format for fantasy gaming that Fantasy Life acquired in 2024. The format removes the lowest-scoring team each week, releasing its players into the free-agent pool, adding drama and strategy that keeps users highly engaged. With the new funding, Guillotine Leagues will be more tightly integrated into FantasyHQ, positioning it as a growth engine for the platform.
Fantasy Life has seen rapid growth; since its 2022 launch, the company has recorded a 737 percent increase in revenue, including a 230 percent jump in the first half of 2025 alone. The company maintains strong media and brand collaborations, including partnerships with NBC Sports, LG, SiriusXM, Roku, Bud Light, Verizon, and DraftKings, reaching over 112 million households.
Fantasy Life is using the new funding to expand beyond content, developing tools and gameplay features for a more personalized fantasy sports experience.