As any good entrepreneur knows, advertising is key to a successful business. It’s not a surprise, then, that General Motors has hired a new advertising agency for Chevrolet, its largest, most successful automobile brand by sales.
The project will be handed over to Commonwealth Advertising, the partnership between Goodby, Silverstein & Partners of Omnicom Group and Interpublic Group of Companies Inc.’s McCann Erickson Worldwide. GM explained that the move is part of the company’s new marketing plans aimed at saving more than $2 billion over the course of the next five years. Chevrolet, they said, has used more than 60 advertising agencies across the globe.
According to GM’s Joel Ewanick, “This is the first time that two large marketing communications holding companies have come together to form a single company. Commonwealth will be based right here in Detroit, and its only focus will be on strengthening and growing Chevrolet into an iconic global brand.”
General Motors is the biggest automaker in the world today, and is home to the Buick, Chevy, Cadillac, Opel, Holden, GMC and Vauxhall. With business in over 150 countries, the corporation has created 202,000 jobs.
“We win when the customer wins” is one of GM’s trademark statements from CEO and chairman Dan Akerson, and the company’s guidelines reveal their efforts to provide the best service and strong commitment to their partners, customers and employees.
These include: safety first; creating lifelong customers; innovative approaches; long-term investment value; and positive impact.
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