Later today, Apple will unveil its newest iPhone. Investors have high hopes for the new device, and many are building bullish share and options positions.
The unveiling will take place at a media event in Cupertino, California. Apple’s newest models include he iPhone 5S, and the cheaper version, the iPhone 5C. Experts also expect the company to reveal that it has, at long last, penetrated the largest wireless carrier in the world- Chine Mobile Ltd.
Brian Colello, an analyst with the Morningstar, explained: “Apple is effectively only selling to half the Chinese market today. They can essentially double their sales in China quickly with China Mobile. So it’s a big deal.”
Canalys analyst Nicole Peng adds: “It’s a very good direction that Apple is launching its latest model so soon in China when its brand attraction is on the decline. It is a sign that they value the Chinese consumers. The bright colors of the new iOS 7 software, shown off to Apple developers in June, are expected to be popular with Asian customers. But another Asian trend- towards larger screens dubbed ‘phablets’ because they are a cross between a phone and a tablet- is unlikely to be followed. While Aple is reported to be testing iPhones with larger screens, and developer sources say that the iOS 7 software is suitable for larger screens, and nobody is expecting an Apple ‘phablet’ on Tuesday.
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