The 10th annual What’s Next Boomer Business Summit will take place in Chicago on March 12th. Companies, brand managers and entrepreneurs will all participate in the event, where analysts, marketers and journalists will answer questions such as ‘How will Baby Boomers reimagine life after 50 in the decades ahead?’ and ‘What technologies are going to be increasingly important for capturing larger shares of the Boomer and senior markets?’
Dr. Mary Furlong, executive producer of the event and CEO of Mary Furlong & Associates, explained:
“As we look to the future and predict who will really thrive instead of merely survive in the longevity economy, a few things become clear: companies whose products and services make Boomers’ lives easier, deliver exceptional customer experiences, and offer meaning within the context of their lifestyle and life stage will win. This summit will equip business leaders with the tools and insight they need to achieve success in the highly lucrative and evolving longevity economy.”
The summit gathers strategists and marketers to discuss new research, products and services for the upcoming Boomer year. This year’s event will include sessions on:
- Money, Retirement and Grandparenting
- Tech Trends in the Boomer and Senior Market
- Mobile Apps, Marketing and the Future of E-Commerce
- Health and Wellness Trends
- The Future of Social Security
- The Future of Home
- Entrepreneurship and Life Reimagined
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