The past few years have seen their fair share of crises, as global economies grapples with the ongoing Eurozone debt, inflation and recession.
Crisis management has become an invaluable skill, especially for crises based in social media, and there is much to be learned from those with experience in the field. Here are eight crisis management quotes from industry leaders-read them carefully:
- “Very simply, your organization’s crisis plan is incomplete without a comprehensive digital strategy.” -Jane Jordan-Meier
- “You need to be prepared for today’s media culture, in which a tweet can become newsworthy and a news interview can become tweet-worthy.” -Brad Phillips
- “In the 21st century, a social media savant can do more harm than a trial attorney.” -Jonathan Bernstein
- “Never underestimate small news organizations. Social media and newswires can take your story global, fast.” -Rick Amme
- “To be effective in crisis management in the digital age means being able to use social media strategically. There is no crisis management today without a full understanding of how to use new media to listen to conversations around your brand in real-time, and understand what you do and don’t need to respond to.” -Chris Syme
- “If you are a corporate executive, you need to make crisis preparedness and crisis management an integral part of your business planning.” -Rich Klein
- “The secret of crisis management is not good vs. bad, it’s preventing the bad from getting worse.” -Andy Gilman
- “When it comes to crisis communications, if you always focus on building a relationship with your customers, fans and followers, you will always find yourself communicating in the right direction.” -Melissa Agnes
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